Yvonne Watzdorf new managing director of the Flower Council of Holland 

As of 1 June 2022, Yvonne Watzdorf is the new managing director of the Flower Council of Holland (FCH).

Yvonne has extensive management experience at, among others, various retailers and producers of consumer products. She excels at leading organisations in times of change.

Together with the FCH team, she will shape and give meaning to FCH’s future. Chairman of the Board Marco van der Sar: “The Board is confident that under Yvonne’s leadership, FCH will continue to maintain and reinforce its importance for the sector. The coming 18 months are essential.”

Catering to consumer needs together
The Flower Council of Holland is a foundation that aims to entice consumers into buying more flowers and plants. Through collective campaigns and targeted shopper activations, we want to realise as wide a range as possible within the desired target audience. FCH does this on behalf of the horticultural sector. The activities are created in collaboration with growers and exporters. The effects and results are constantly monitored to ensure optimal results.

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More information
For more information, please contact Marco van der Sar: mvandersar@aislinc.nl |
+31 (0)6 23 20 84 77