Orchids Shopper Activation at Jumbo

Successful promotion worth repeating  

The first orchid shopper activation took place at Jumbo this summer. The success of this activation was confirmed when a high number of orchids were sold in a limited time period, and this has prompted the decision to repeat the promotion again this year. From 4 to 7 November the incentive was to receive a free pot with the purchase of an orchid. The activation was a joint collaboration between Jumbo, Royal Lemkes, Orchidee Nederland, and the Flower Council of Holland. 

Marketing the activation 

 
The shopper activation is part of the Thanks Plants campaign. Shoppers’ attention was drawn on the shop floor through POS material and an in-store radio spot.  Mooiwatplantendoen.nl (website, social media, and newsletter) and the social media channels of Jumbo and OrchidsInfo were also promoting the offer. 

More information
For more information please contact Fleur Fiers-Bol, Shopper Activation Marketeer at ffiers@bloemenbureauholland.nl. 

                  
_{November 2021}