Unique Utopia

For 2025, The Flower Council of Holland presents the Horticulture Sector Trends. One of the four style trends within this is called Unique Utopia. The starting point for this trend is that various crises are at our throats and can put a damper on everyday life. We want to escape this oppressive state for a little while, so we stretch boundaries in search of fun, creativity, and freedom. Unique Utopia depicts this sentiment, with its feelings of luxury, grandeur, and a colourful and imposing nature.

Unique Utopia in interior design

Trends 2025 Unique Utopia NL — Download brochure

Unique Utopia translates extremely well to home design, creating an inner world where everything is bigger and more imaginative than usual. Tropical atmospheres are created by taking inspiration from nature, such as butterflies and birds. Exotic bouquets are full, colourful and imaginatively filled with unusual floral combinations. How about combining peonies with protea, or an orchid with a decorative parakeet tulip? Houseplants in this style trend are big, impressive and exude a strongly exotic atmosphere for both green and flowering plants.

Trend product ingredients

Trends 2025 Unique Utopia — Moodboard Unique Utopia

Typical Unique Utopia shapes are organic, highly decorative and often enlarged. Butterfly, leaf and flower shapes are common, supplemented by imagery of tropical birds, flora and fauna. Patterns are imaginative and larger than life. Luxury materials such as coloured glass, glazed ceramics, voile and velvet feature prominently alongside more subdued woods, paper and cardboard.

Unique Utopia colour palette
A trend like this has a look-at-me colour palette. With a neutral base of different shades of brown, bright colours abound. We see deep, warm colours such as aubergine, purple and red interspersed with brighter shades including yellow, pink and turquoise. And you can’t forget the ever-present green, of course.