Focus on connection and knowledge during the Trade Fair Aalsmeer
The Flower Council of Holland is once again participating in the Trade Fair Aalsmeer (7, 8 and 9 November). Join us at our stand (6.18), where our very own barista will be making delicious coffees, so you can sit comfortably and enjoy some good conversation.
Our staff will gladly update you on current and future activities, as well as our new strategic direction, with a strong focus on connection with the sector and the connection between the sector and consumers.
Also be sure to attend the interesting presentations (which will be presented in Dutch) at our stand.
7 November
11:00 am – 11:30 am: ‘The world of Gen Y and Gen Z’ with Monique Kemperman.
14:00 pm – 14:30 pm: ‘How consumers perceive sustainability in relation to flowers and plants’ with Anne van der Wal.
8 November
14:00 pm – 14:30 pm: ‘How consumers perceive sustainability in relation to flowers and plants’ with Anne van der Wal.
If your professional interest centres around upcoming consumer trends for flowers and plants, make sure you visit the Trade Fair Theater next to the catering square at 11 am on 8 November, where trend expert Aafje Nijman and arranger Jan de Koning will guide you through the Meaningful Earth and Playful Construction trends.
