The Trend Collection Autumn/Winter 2020: Lookbook

The Trend Collection has launched, and over the coming period we will be communicating extensively about the new autumn/winter 2020 collection through our consumer channels Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk. We will shortly be adding a Lookbook to this - a digital guide packed with inspiration focused on flowers and plants.

Harmonised collection 

Every season we will link a balanced selection of flowers, houseplants and garden plants to a Horticulture Sector Trend. This season we have opted for the Inner Retreat trend, where flowers and plants play a key role in creating a calm and peaceful environment. The focus of this Trend Collection is on plants like Beaucarnea, succulents, ferns, orchids, Christmas cactus, Kalanchoe, Eucalyptus, Picea and Helleborus. The chosen flowers are gypsophila, anthurium, chrysanthemum, cymbidium, carnation, viburnum and lilac. These are all flowers and plants that fit perfectly with the current zeitgeist and trends in interiors, fashion and lifestyle.  

Lookbook
From 10 October we have suplimented the content on our consumer websites with a Lookbook - a fabulous visual digital document with loads of ‘green’ inspiration. With this Trend Collection Autumn/Winter 2020 Lookbook we will be helping consumers to update their interior. From the colours on the wall and the shape of furniture, through to the bouquet on the mantelpiece and the plant on the windowsill - consumers can use our Trend Collections to create a home that is totally now. The ultimate goal is to inspire consumers even more to create their own green and floral Inner Retreat in their homes. We will promote the Lookbook online to achieve the greatest possible reach within our target group.
A selection of the images are shown on this page and are available on request. For a full impression of the Lookbook please visit our consumer websites Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk. 

Join in!
If you would like to read more about the Trend Collection Autumn/Winter 2020 and are interested in joining in with this campaign and promoting the Trend Collection in your (online) channels with posters and images, visit this page for information and download links. 

Questions and requests
For more information and materials please contact our country manager Chanel de Kock at c.de.kock@flowercouncil.co.uk or our campaign manager Isabel Groot at i.groot@bloemenbureauholland.nl.