Outdoor plants shopper activation launched in The Netherlands

From 2 to 30 September, the outdoor plant growers of Royal FloraHolland, GroenRijk and the Flower Council of Holland have organised the ‘De Groene Binnenkomers’ campaign. 

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We are encouraging Dutch consumers to buy more outdoor plants during the month of September, and to keep on enjoying their outdoor space for a while longer.

We are also looking to increase the spend on outdoor plants with this sales promotion by offering a gift for a limited period: a free Elho pot when you spend €20 or more on outdoor plants.

This campaign is currently running in the Dutch market only. Alongside the GroenRijk garden centres, various GRS Retail garden centres are participating in this campaign.