New from the Flower Council of Holland: The Trend Collection

The Flower Council of Holland has great plans for 2020. One of them is the launch of the Trend Collection. We will be telling you more about this soon, but here’s a teaser.

What is the Trend Collection?
The Trend Collection is a special collection of flowers, houseplants and garden plants placed together as a capsule collection based on trends. We will use these to inspire consumers and media all year round with an attractive, harmonised collection of flowers and plants. The first Trend Collection will be the autumn/winter collection, which will be launched in September. After that we will be launching two Trend Collections every year.

Flowers and plants in the starring role
The first Trend Collection includes the following flowers, houseplants and garden plants:
Flowers: gysophila, anthurium, chrysanthemum, Cymbidium, carnation and ornamental foliage viburnum and lilac.
Houseplants: Beaucarnea, Succulents, ferns, Phalaenopsis, Schlumbergera and Kalanchoë.
Garden plants: Eucalyptus, Picea and Helleborus.

More information
We will be sharing full details about the Trend Collection from March, both on this website and in the form of press releases for the trade and press. If you would like more information now, please contact Isabel Groot, campaign manager, on +31 (0)174 – 72 70 12 or via i.groot@bloemenbureauholland.nl.