Kalanchoe garden Shopper Activation at GroenRijk

Garden centre GroenRijk will be highlighting the Kalanchoe garden to shoppers between 16 June and 6 July. This Dutch shopper activation is a collaboration between GroenRijk, Always Kalanchoë and the Flower Council of Holland, and builds on the new outdoor plant campaign From Grey to Green. 

Now extra-special

With the shopper activation, GroenRijk is using its specialism and marketing resources to promote the Kalanchoe garden. The plant is an ideal garden plant for the summer because it copes well with heat. With its extravagant and lengthy flowering, the Kalanchoe garden also transforms a drab setting into a beautiful colourful oasis. From grey to green, in other words! Reasons aplenty for GroenRijk to declare the Kalanchoe garden Plant of the Month for June.

Shopper activation in marketing
GroenRijk is using various marketing resources to draw customers’ attention to the time-limited offer, such as topper cards and posters on the shop floor. Beyond the stores ‘Kalanchoe - GroenRijk’s Plant of the Month’ will be marketed through GroenRijk’s (online) leaflet, social media (@Mooiwatplantendoen & @GroenRijk) and the website GroenRijk.nl.

More information
For more information please contact shopper activation marketeer Jacco van der Hoeven at jvanderhoeven@bloemenbureauholland.nl or country manager Chanel de Kock at cdkock@flowercouncil.co.uk.

            
_{June 2021}