Dutch Tulip Day achieves big reach

The 2018 tulip season officially started on Saturday 20 January with what has become a treasured tradition: National Tulip Day. Enthusiastic members of the public picked bunches of tulips in Dam Square to encourage them to share the joy through social media. There were posts on Facebook, Instagram,  as well as stories and blogs from influences, our 'Flower Girls'. This gave some satisfactory results: the tulip is ‘top of mind’ again, the media value of Tulip Day was €59,537 and the PR value was €149,990.