Anthurium shopper activation at GroenRijk

An Anthurium (plant) shopper activation launched at the GroenRijk garden centres on 5 May. The activation is linked to the Thanks Plants campaign, and is the result of a collaboration between GroenRijk, Anthurium Info, and the Flower Council of Holland. 

Link with Mother's Day

In the week of Mother's Day, from 5 to 11 May, GroenRijk encouraged their customers to find a nice gift: a beautiful Anthurium in cheerful colours. Anthuriums have heart-shaped flowers which blooms for a long time and also purifies the air. When purchased two Anthuriums, they received a mini Anthurium as a gift. This offer was available to all GroenRijk garden centres. 

Communication
We used several means of communication to inform consumers about the limited offer. There were display cards and posters in assorted sizes on the shop floor. We also communicated the offer in GroenRijk’s (online) brochure, and via the social media channels of Mooiwatplantendoen.nl and GroenRijk, and on GroenRijk.nl’s website.

Would you like more information?
Please contact Shopper Activation Marketer Jacco van der Hoeven by email via jvanderhoeven@bloemenbureauholland.nl.

             
_{May 2021}