2022 Horticulture Sector Trends

The Horticulture Sector Trends for 2022 have been announced. We are delighted to share the latest trends for flowers, houseplants and outdoor plants again this year. For 2022 we have developed four style trends that are relevant for the floriculture sector. Style trends that may vary significantly, but that are all based on the current zeitgeist. We have developed the 2022 Horticulture Sector Trends in collaboration with Tuinbranche Nederland, iBulb, INretail and Bureau Nijman + Van Haaster.    

Afbeelding

Trends based on the zeitgeist
Following the pandmic, we are looking for ways to bring shape to the new world. We are trying to adapt to the unpredictability and fickleness, but are not all doing it in the same way. Whilst one group sees it as an impetus for positive change, it fills others with fear and stress. There is a risk of polarisation, which is reinforced by the information bubbles in which we live. Within this zeitgeist, flexibility and constantly attuning to the changing reality are therefore particularly important. We have translated these tendencies into four style trends that can be applied in practice.

Four style trends for 2022
The style trends for 2022 are:
•    Fresh Start 
•    Bright and Breezy 
•    Traditional Sentiment 
•    Wellness Bubble

Promotion of the trends
We have packaged the trends into appealing press materials in the form of both inspirational images and supporting information. We will be encouraging the media to draw consumers’ attention to flowers, houseplants and outdoor plants. The press material is available now for editorial teams at home and abroad. We are not just offering the press material to the media, but also to our stakeholders in the floriculture sector. They can use the images and information in their own communications, or as inspiration for point of sale, product innovation and marketing.

Horticulture Sector Trends 2022 downloads
You can download and use the trend images below free of charge with credits to Funnyhowflowersdothat.co.uk or Thejoyofplants.co.uk. A Horticulture Sector Trends booklet will also be available on request in the near future. This describes the style trends and contains moodboards, colour charts, shapes, patterns and materials conveniently grouped together. If you are interested in the trend booklet please e-mail info@bloemenbureauholland.nl. 

More information
For more information please contact Isabel Groot, Campaign Manager, at: igroot@bloemenbureauholland.nl.